Despite being one of Europe’s richest cities, London has the highest child poverty rate in the country and one of the highest in Western Europe. A key driver of the capital’s high poverty rate is its housing market. A two-bedroom private rental in London is over double the average rate for the rest of England. As a result, thousands of low-income families in London are unable to afford essential furniture in addition to their rent payments.
Families in furniture poverty are unable to access the basic furniture items and appliances necessary for a decent quality of life. Factors contributing to families’ experiences of furniture poverty include low-income, narrow or exclusive criteria for support from councils, and a lack of funding available from local welfare provision schemes.
All furniture items purchased are brand new, chosen for individual children based on their needs and preferences, and delivered directly to the homes of families referred to our Decorate A Child's Life programme.