In April 2020, The Childhood Trust launched our first ever Champions for Children match-funding campaign, repurposing our annual Summer Give campaign to provide longer-unrestricted funds to charities working vulnerable children and young people across London through the Coronavirus pandemic. Please scroll down to the bottom of this page for more information about this campaign.
We recognise that Coronavirus is still playing a significant role in our lives, the lives of our charity partners, and the lives of vulnerable children and young people across London, and we want our work to reflect the consequent ongoing needs.
With this in mind, we will be running the Champions for Children campaign once again in 2021, to continue to provide unrestricted funds for charities ensuring they are able to continue to provide much-needed support to disadvantaged children and young people across London.
The Childhood Trust campaigns are run in partnership with The Big Give.
Funds raised during Campaign Week are MATCHED from two different pots: pledge donors and Childhood Trust funds.
Pledge donors can be anyone from your network (individuals or organisations such as your corporate partners or trusts/foundations). As part of the application process, you will need to sign up pledge donors to support your campaign.
Donations during the campaign will first be matched by your pledge donor and then by The Childhood Trust.
Campaign Week will take place 8th -15th June.
Charities seeking support from The Childhood Trust must be working with disadvantaged children and young people in London.
Funding is for costs that will be incurred within 12 months of the campaign, With this in mind, The Childhood Trust expects its funds to be spent by July 2022.
This campaign is designed to support charities through the longer-term impacts of Coronavirus pandemic and ensure continued support for vulnerable children and young people. To this end, the funds raised through this campaign can be spend on whatever charities need to ensure this happens.
That said, there are some exceptions to what we will/will not fund. Please see our Grant-Making Policy for more information.
Unrestricted funds do still require donor reporting. The Childhood Trust will require charities participating in the Champions for Children to let us know how the funds have been spent at both 6- and 12- months after the campaign.
Champions for Children is open for applications from all charities that meet the following criteria:
Total funds to be raised in the campaign must be between £4,000 and £100,000.
If you wish to apply, the first stage is to register on Big Give website. The Big Give will then get in touch when applications open on 1st February with instructions on how to apply via their platform. If you have already registered on the Big Give site, you just need to sit back and wait for that instructions email.
If you have any questions about the Big Give platform, please email the Big Give directly on firstname.lastname@example.org.
The charities that participated in the Champions for Children campaign 2020 support children and young people across London from disadvantaged backgrounds, who have been negatively impacted by the lockdowns and the Coronavirus more broadly.
The video below explains this in greater detail.
The charities are providing loving care, hot meals, fun activities, recreation, mentoring and many more brilliant activities and opportunities over the 12 months following June's campaign that will provide support to the children to alleviate this negative impact as much as possible.
The campaign also provided unrestricted funds for charities facing financial uncertainty , since many have seen a severe reduction in funding opportunities, with the elimination of fundraising events and the broader funding sector suffering under the uncertainty of the country's financial situation. Staff have been furloughed, capacity reduced, yet demand from children and young people has increased steeply.
The Childhood Trust will collect reporting on how charities have been spending their funds 6 months and 12 months after the campaign (January and June 2021, respectively).
In the meantime, the graphics below show charities' achievements during the campaign and the campaign's immediate impacts.