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  • 253633
    Disadvantaged children engaged
  • £ 6.72 M
    Raised to fund projects
  • 179
    Projects delivered
Data from past 12 months

Our Vision

We believe that every child should have a healthy, happy and safe childhood so that all children are well prepared for life, breaking the cycle of poverty.


Our Campaigns

The Christmas Challenge

The 2021 Christmas Challenge is an online matched-fundraising campaign that doubles every £1 donated to a range of impressive and effective grassroots organisations and youth projects supporting disadvantaged children across London. The funding generated by the campaign will help to sustain the delivery of 98 different youth projects and services over the next 12 months. Projects funded by The Christmas Challenge will support the health and development of disadvantaged children and young people in London by providing:

  • Recreational and play activities
  • Food provision
  • Arts, music, and sporting activities
  • Mental health support
  • Special educational needs & disabilities support
  • Mentoring and counselling

The Met Christmas Tree Appeal

The Childhood Trust is once again partnering with the Metropolitan Police Service to deliver the 2021 Christmas Tree Appeal. This popular annual campaign aims to ensure that the most disadvantaged and vulnerable children in London who are being supported by social services will receive a present to open on Christmas morning.

Our virtual gift shop is now live, on which a range of presents can be purchased for children in poverty across London's 32 boroughs. Last year, 22,000 presents were given to children via social services departments across London. With 16,000 children on our list, we're hoping it's just as big a success this year!

Letter to Santa

This Christmas, The Childhood Trust has partnered with Santa!

The Letter to Santa campaign gives children the chance to send a letter to Santa's Grotto, receive a personalised response in December, and have a chance to WIN a one-to-one call with Saint Nick himself...

Child Poverty

Child poverty in London is about more than income. For many children, poverty can mean uncertainty, stress, hunger, loneliness, boredom, poor health and a lack of opportunities. The most disadvantaged children fall at least two years behind their peers when they come to sit their GCSEs.

Our work is focused on helping children living in poverty to overcome the many disadvantages caused by poverty. London children are much more likely to live in poor households and are less likely to be able to afford everyday items than children in the rest of England. 55% of poor children in London are materially deprived compared to 44% in the rest of England.

Young filmmakers highlight food poverty and London's housing crisis

As part of our mission to promote the voices of children and young people, we worked in partnership with the Octavia Foundation and a group of young people to produce two films in the summer of 2021. These films highlight some of the many challenges facing children and young people in London such as inadequate housing and food insecurity. The young people wrote, produced, shot, and edited these films with no prior experience. Both films were premiered at our London Child Poverty Summit in October 2021.

Can't Let Them In

18-year-old Ahmed lives with his parents and younger sister in a cramped one-bedroom flat. When an escalating leak seeps into the lower floor, it draws the attention of their furious neighbours as well as the imposing council. Riddled with shame in his circumstance, Ahmed refuses to answer or let them in... But with his innocent and curious sister in the flat with him, the knocking at the door becomes harder to ignore.

In The Music

14-year-old Desha is a timid young girl, obsessed with escaping reality in the world of her mixtapes - and it is with the help of her mixtapes that after getting herself in detention, she puts into action her plan to dress in a convert disguise and steal a keyboard from her school... But why is this shy young girl having to steal a keyboard?

Every child should have a healthy, happy and safe childhood so that all children are well prepared for life, breaking the cycle of poverty.

Recent News

JBi Digital Launches “Letter to Santa” Campaign for The Childhood Trust

The Childhood Trust is launching a Christmas campaign in partnership with JBi Digital, its...


The Childhood Trust and JBi Digital are delighted to have been named as the winners of the...

Suicidal thoughts, relentless abuse and a mental health crisis

The tragic legacy of the lockdowns on children living in poverty 27% of charities surveyed...