Please help a child living in poverty in London. Donate now to stop a child experiencing deprivation, loneliness, hunger, cold and shame this Christmas and beyond.

There are 700,000 children living in poverty in London and with more families being pushed into poverty through unemployment and debt so many children are not looking forward to Christmas.

 Our report published this week reveals that:

  • 43% of children in poverty supported by our projects will experience food poverty this Christmas
  • 65% of children at our projects are not looking forward to Christmas due to poverty
  • 38% of children in poverty at our projects are not expecting to receive a Christmas present.
  • 33% of children supported by our partner charities live in homes without heating because there’s no money to pay the bill

We are aiming to raise £3m via our Christmas Challenge Appeal in partnership with the Big Give to restore hope, health, wellbeing and happiness to children in the face of the continuing Covid-19 pandemic through the delivery of 85 projects across London.

These projects will meet the practical and emotional needs of more than 80,000 vulnerable and disadvantaged children in London this Christmas and throughout 2021.

There has never been a greater urgency and we are appealing to all Londoners to donate now to support a disadvantaged child who needs our support more than ever. 

All donations made during our Big Give Christmas Challenge between 1st and 8th December will be doubled while matched funds last.

With our heartfelt thanks.

To view or donate to any of 85 charity projects participating in our Big Give Christmas Challenge 2020 click here, all donations doubled!

The Met Police Christmas Tree Appeal in partnership with The Childhood Trust

Helping to provide presents for children living in poverty in London who won't otherwise receive anything this Christmas.  





The Ninth Annual Met Christmas Tree appeal in partnership with The Childhood Trust has opened…virtually!

Over the years the campaign has gone from strength to strength and thanks to the generosity of Londoners, last year the campaign saw over 22,000 presents delivered ready for Christmas morning. .

This year, due to Covid-19, the appeal has become completely virtual with all presents needing to be purchased in our online store.

Monetary donations can also be made via the same link, and the money raised will also be used to purchase further presents.

When the campaign closes on 16 December, all of the presents purchased online will be delivered by Met officers and colleagues from the local authorities to children aged from one-week to 17-years-old across all London boroughs

Please give a gift to a vulnerable child in need this Christmas. The children are currently being cared for by foster parents, in residential care homes, in refuges, in hospitals, or are children from low-income families.


This BBC News report from our appeal last Christmas highlights how much your gift means to a child in need;


Our Vision

The Childhood Trust is London's child poverty charity, founded with a simple vision: to support vulnerable children living in poverty in London.

Our work is focused on helping children living in poverty to overcome the many disadvantages caused by poverty. London children are much more likely to live in poor households than children in the rest of England - 37% versus 26% and are less likely to be able to afford everyday items than those elsewhere in the country. 55% of poor children in London are materially deprived compared to 44% in the rest of England. 60% of London children in low income families do not have a week's holiday away from home (, 2017)  

Child poverty in London is about more than income, for many children poverty can mean uncertainty, stress, hunger, loneliness, boredom, poor health and a lack of opportunities. The most disadvantaged children fall at least two years behind their peers when they come to sit their GCSE's.

About Us
The Childhood Trust is London’s child poverty charity, funding grassroots projects that support children and young people impacted by poverty. We achieve this through our fundraising campaigns, corporate volunteering programmes and advocacy on the issue of child poverty.

By bringing companies, philanthropists and other donors together we ensure that resources are directed to exactly where they are needed. Without these projects, life for many thousands of children trapped in poverty would be dramatically worse.

We work across three thematic areas, meeting children's practical needs, emotional needs and inspiring children. Support from local grassroots projects across these themes promotes well being and resilience, strengthening vulnerable children's capacity to learn. Education provides one of the strongest routes out of poverty and our support provides disadvantaged children with stability and trusted companionship, helping to raise aspirations, creating hope and narrowing the gap in educational attainment and life chances.

93,733 Children and young people, living in every borough of London, were engaged by 115 projects funded by The Childhood Trust. (July 2018 to June 2019) 

Watch our short film that highlights the impact of our work;

Who we are


A photographic exhibition documenting the living conditions of London’s most disadvantaged children.

In partnership with The Foundling Museum, Bedrooms of London presented a new body of work by photographer Katie Wilson highlighting the damaging consequences for children arising from the shortage of social housing in London. Focusing on the spaces in which children are sleeping, the photographs are shown alongside first-hand narratives from families collected and written by Isabella Walker, and offer a poignant insight into the lives and experiences of children living in poverty across London.

In a city where extreme poverty and wealth exist side-by-side, Bedrooms of London makes visible the often shocking and unseen reality of home life for the 700,000 children currently living below the poverty line in our capital, and challenges the prejudices and stereotypes associated with child poverty. 

The Childhood Trust was supported in producing this project by award-winning social change communications firm GOOD Agency. The exhibition is now available to view digitally at 

HRH The Duchess of Cambridge who visited the exhibition on 19th March was moved to see the plight of children living in such appalling conditions.

(photo: Dan Weill 2019)

Read or download our report "The Context to London's Housing Crisis and its impact on children here: 


Join the conversation #BedroomsofLondon

Sponsored by  

(Video by courtesy of

Read or download our new report now that documents the impact of the Coronavirus crisis on disadvantaged and vulnerable children;


The projects we fund operate throughout London, helping to provide vital support to children living in poverty. In addition to practical and emotional support we also help to inspire children through participation in arts, extra-curricular education and sports activities. 

If you would like to support our work in alleviating child poverty in London please donate now;


































To learn more about child poverty in London please read, download and share our report here:

To learn more about child food poverty in London please read, download and share our report here: 

To find out more about the projects we support please click here:

Our Projects



Every child deserves a happy, safe childhood
and a future full of opportunity.
Help us alleviate the impact of child poverty in London
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