For London Challenge Poverty week, we commissioned a Censuswide survey that polled 1,650 people across all 33 London boroughs and explored attitudes on whether London is a place for children and young people.
The results have uncovered a shocking lack of awareness of child poverty in London in 2024, with almost half of Londoners (45%) unaware of the true extent of the issue.
Our survey uncovered that 44% of London’s population view charities, like those from our charity partner network, as doing the most to tackle the issue of child poverty. However, just 1 in 10 (12%) believe that the responsibility to do so lies with them. That's why we need your support during London Challenge Poverty Week so that our partners can continue to provide on-the-ground support for the 700,000 children of London living in poverty across every borough.
As part of our mission to promote the voices of children and young people, we worked in partnership with the Octavia Foundation and a group of young people to produce two films. These films highlight some of the many challenges facing children and young people in London such as inadequate housing and food insecurity. The young people wrote, produced, shot, and edited these films with no prior experience. Both films were premiered at our London Child Poverty Summit.
Can't Let Them In
18-year-old Ahmed lives with his parents and younger sister in a cramped one-bedroom flat. When an escalating leak seeps into the lower floor, it draws the attention of their furious neighbours as well as the imposing council. Riddled with shame in his circumstance, Ahmed refuses to answer or let them in... But with his innocent and curious sister in the flat with him, the knocking at the door becomes harder to ignore.
In The Music
14-year-old Desha is a timid young girl, obsessed with escaping reality in the world of her mixtapes - and it is with the help of her mixtapes that after getting herself in detention, she puts into action her plan to dress in a convert disguise and steal a keyboard from her school... But why is this shy young girl having to steal a keyboard?
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Every child should have a healthy, happy and safe childhood so that all children are well prepared for life, breaking the cycle of poverty.
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