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Applications Open

Christmas Challenge 2024

Applications for the Big Give’s Christmas Challenge 2024 are now open! The Childhood Trust is proud to be part again of this annual matched-funding campaign as a Champion Funder.

This year, the campaign will run for one week from Tuesday, 3rd December 2024 to Tuesday, 10th December 2024, and The Childhood Trust is aiming higher than ever! Our goal is to raise even more than last year’s impressive £4.7m for 88 charities, impacting almost 200,000 children experiencing poverty in London.

Key dates

  • May 13th: Applications open on the Big Give’s website.
  • July 5th: Applications close.
  • Late July: Once applications have undergone an initial round of processing, The Childhood Trust will then get in touch with you to complete our due diligence process.
  • August 30th: The deadline for your charity to have secured your pledges via the Big Give’s portal.
  • October 9th: Offers of funding sent out!
  • December 3rd – 10th (midday): Campaign

Keep reading to find out if your organisation is eligible for funding.

Matched-funding Model


The first 25% of project funding is pledged to charities by their major donors ('pledge donors').

What We’re Looking For

We are looking for charities that have an existing supporter base and an appetite to work with us to engage with the general public and existing donors.  In order to be successful in our campaigns, it is helpful for charities to have an active trustee board or major donors who are prepared to make donation pledges to kickstart the fundraising for the project.  

The Childhood Trust has four priority impact focus areas for children:  

  1. Physical Health 
  2. Mental Wellbeing 
  3. Home & Community Environment 
  4. Learning & Work Readiness. 

The Childhood Trust does not fund religious activities or capital costs. 

Before applying, please read our Grant Making Policy to ensure you match our eligibility requirements. 

Charity Requirements

The Childhood Trust funds charities across all 33 London boroughs. We offer charities two funding tracks to become either a Grassroots Partner or Synergy Partner.  

Applications from charities will be streamed by the following criteria:

Please note that charities cannot apply for a TCT grant which exceeds 10% of their last annual income

To be eligible for funding, all partners must: 

  • be registered with the Charity Commission 
  • have one year of filed annual accounts 
  • be able to demonstrate that they are a going concern
  • have strong financial processes and be legally compliant 
  • have a robust governance structure 
  • have solid safeguarding processes 
Project Requirements

The minimum requirements for any project to receive funding are: 

  • Children (0-17 year olds) will be the primary beneficiaries of the funding; 
  • Children living in London will be the primary beneficiaries;  
  • Children experiencing poverty (demonstrated by poverty measures such as IDACI, Free school meals, Pupil premium, low household income) will be the primary beneficiaries. 
  • Our charity partner must demonstrate outcomes against one of our four impact goals: Physical Health, Mental Wellbeing, Home & Community Environment and Learning & Work Readiness 
Apply For Funding

Why Apply

In addition to offering matched funds, The Childhood Trust builds charities’ capacity to run successful fundraising campaigns with:

  • Workshops on how to run a successful fundraising campaign, including topics such as how to formulate your campaign messaging and how to use social media effectively
  • One-to-one support on any aspect of the campaign
  • Connections with other charities working with children and young people across London
  • Raised profile and visibility through broader campaigns, events and other activities to raise awareness of the issues around child poverty and drive traffic to the charities

We also request our charity partners' participation in our other programmes, such as Decorate a Child’s Life, the Bedrooms of London exhibition or The London Child Poverty Summit, amongst others that we are in the process of developing.

Apply For Funding

Application Process

All applications for The Childhood Trust’s campaigns are processed through the Big Give platform. Charities not already registered with the Big Give will have to register in order to apply. The application process comprises the following steps:


Charities upload their project details onto the Big Give platform and submit their pledge donations


The Big Give and The Childhood Trust carry out checks on applicant charities


Funding offers are sent out to successful charities and the campaign begins


Please contact our Campaigns team.