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Current Campaign

Christmas Challenge 2021

The Christmas Challenge campaign will fund projects and services providing practical and emotional support to disadvantaged children across the capital. The campaign will take place 30th November - 7th December 2021.

Matched-funding Model


The first 25% of project funding is pledged to charities by their major donors ('pledge donors').

What We’re Looking For

We are looking for charities that have an existing supporter base and an appetite to engage with us and with the general public. In order to be successful in our campaigns, it is helpful for charities to have an active trustee board or major donors who are prepared to make pledges to kickstart the project. The Childhood Trust does not fund religious activities or capital costs.

Our Grant-making Policy
Charity Requirements
  • be registered with the Charity Commission
  • have one year of filed annual accounts
  • have over £25,000 income (as shown in your last annual accounts)
  • have 3 months of reserves
  • have strong financial processes and be legally compliant
  • have a robust governance structure
  • have solid safeguarding processes
Project Requirements
  • have a clear focus on children and young people (4-18 years) from low-income families in London
  • have a budget of between £4,000 and £100,000
  • be completed within 12 months of the campaign
Apply For Funding

Why Apply

In addition to offering matched funds, The Childhood Trust builds charities’ capacity to run successful fundraising campaigns with:

  • Workshops on how to run a successful fundraising campaign, including topics such as how to formulate your campaign messaging and how to use social media effectively
  • One-to-one support on any aspect of the campaign
  • Connections with other charities working with children and young people across London
  • Raised profile and visibility through broader campaigns, events and other activities to raise awareness of the issues around child poverty and drive traffic to the charities

We also request our charity partners' participation in our other programmes, such as Decorate a Child’s Life, the Bedrooms of London exhibition or The London Child Poverty Summit, amongst others that we are in the process of developing.

Apply For Funding

Application Process

All applications for The Childhood Trust’s campaigns are processed through the Big Give platform. The application process comprises the following steps:


Charities upload their project details onto the Big Give platform and submit their pledge donations


The Big Give and The Childhood Trust carry out checks on applicant charities


Funding offers are sent out to successful charities and the campaign begins


Please contact our Programme Manager.