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Who We Are

The Childhood Trust is London’s child poverty charity, dedicated to alleviating the impact of poverty on children and young people living in the capital. We bring companies, philanthropists, and other donors together to fund projects and services that support thousands of children and young people in London each year. To learn why poverty is so damaging for children and why alleviating the impact of poverty is the focus of our mission please read our London Child Poverty Report here.

Our Vision & Mission

We believe that every child should have a healthy, happy and safe childhood so that all children are well prepared for life, breaking the cycle of poverty.

We alleviate the impact of poverty for children in London by funding and delivering programmes that meet children's practical and emotional needs. We work with children to raise public awareness of their experiences of living in poverty.

Our Values

Courageous - We fight for every child’s right to live their life free of the impact of poverty.

Caring - We recognise that every child has the right to feel loved, be safe and have their voice heard.

Aspirational - We believe that every child should be ready and able to make the most of their educational and life opportunities.

Collaborative - We are committed to a culture of trust, integrity and partnership.

Inclusive – We uphold diversity and equality in all our work.

Theory of Change


Meeting children's needs by building sector capacity

  • Matched fundraising campaigns
  • Partnership delivery programmes
  • Volunteering programmes

Changing the landscape via advocacy and raising awareness

  • Campaign
  • Events
  • Research
Intermediate Outcomes
Intermediate Outcomes
  • Matched funded delivery of effective projects
  • Increased sector effectiveness


  • Widescale engagement with disadvantaged children
  • Improved children's living conditions
  • Increased public awareness & engagement
  • Children have a voice
  • Informed public debate
Ultimate Goals
Ultimate Goals

Children are ready for life

  • Reduced/eliminated adverse experience & toxic stress
  • Increased health and wellbeing
  • Greater resilience
  • Positive family & peer relationships
  • Maximum benefit from education
  • Inspired, hopeful and work ready

Breaking the cycle of poverty

  • Relationships with charities and donors
  • Alignment with partners
  • Ability to make appropriate connections
  • Limitations of charities capacity to participate
  • Project's effectiveness
  • Socio-economic policies
  • Media access
  • Public engagement
  • Reputation and awareness
  • Resources available (funds, staff, volunteers, & pro bono support)
  • Ability to monitor & report impact
  • Selection & effectiveness of programmes
  • Functional relationships with partners
  • Governance & Board


Safeguarding Policy

Recent News

28,451 presents donated to vulnerable children via our Met Christmas Tree Appeal

The Met Christmas Tree Appeal is run in partnership with the Metropolitan Police over the festive...

Our Christmas Challenge 2021 raised over £3.75 million for children living in poverty in London

This year’s Christmas Challenge was The Childhood Trust’s biggest campaign, raising over £3.75...

What is the Christmas Challenge and why is it important?

The Christmas Challenge is one of the two match-funding campaigns that The Childhood Trust runs...