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Introduction

Applications for our Champions for Children 2024 matched-funding campaign opened on Tuesday, 2 January 2024, and closed on Friday, 9 February 2024. 

Here at The Childhood Trust, we raise funds to provide support for children who live in poverty in London and we are looking for charities that have an existing supporter base and an appetite to work with us to help break the cycle of poverty. To achieve this, we look to support charities who provide support for children across our four key impact areas: 

  • Children are Healthy (Physical Health)
  • Children are Resilient (Mental Health and Wellbeing)
  • Children are Safe (Home and Community Environment)
  • Children are Confident (Learning and Work Readiness)

Our first Champions for Children campaign was launched in 2020 in response to the devastating effect of COVID-19 lockdowns on vulnerable children. Since then, our annual Champions for Children campaign has raised over £13M, providing vital funding to 368 charities and engaging approximately 400,000 children facing disadvantages and poverty across London.

This year, the campaign will run for two weeks from Tuesday 4 June to Tuesday 18 June 2024. Below are some key dates for our charity partners who are taking part in this year's campaign. 

  • Applications close Friday 9th February 2024
  • The pledge deadline is Friday 15th March 2024
  • The campaign will take place Tuesday 4th June – Tuesday 18th June 2024 (midday)
  • Funding offers made from June 2024
  • Impact reporting will be expected in June 2025

Together, we hope to raise even more than last year’s impressive £3,503,225, which impacted 68,000 children living in poverty through 83 projects across London.

To keep up to date with our Campaign process, make sure you follow us on our socials.

Our Support

If that hasn't enticed you enough to join our charity network, here's an insight into what our charities gain access to when they participate in our campaign:

  • Workshops on how to run a successful fundraising campaign, including topics such as how to formulate your campaign messaging and how to use social media effectively. Our Get Campaign Ready Event is known as a key highlight for our charity partners!
  • One-to-one support on any aspect of the campaign
  • Connections with other charities working with children and young people across London
  • Raised profile and visibility through broader campaigns, events and other activities to raise awareness of the issues around child poverty and drive traffic to the charities