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Campaign Overview

Applications for the Big Give’s Christmas Challenge 2024 are now open! The Childhood Trust is proud to be part again of this annual matched-funding campaign as a Champion Funder.

Here at The Childhood Trust, we raise funds to provide support for children who live in poverty in London and we are looking for charities that have an existing supporter base and an appetite to work with us to help break the cycle of poverty. To achieve this, we look to support charities who provide support for children across our four key impact areas: 

  • Children are Healthy (Physical Health)
  • Children are Resilient (Mental Health and Wellbeing)
  • Children are Safe (Home and Community Environment)
  • Children are Confident (Learning and Work Readiness

This year, the campaign will run for one week from Tuesday, 3rd December 2024 to Tuesday, 10th December 2024, and The Childhood Trust is aiming higher than ever! Our goal is to raise even more than last year’s impressive £4.7m for 88 charities, impacting almost 200,000 children experiencing poverty in London.

Key dates

  • May 13th: Applications open on the Big Give’s website.
  • July 5th: Applications close.
  • Late July: Once applications have undergone an initial round of processing, The Childhood Trust will then get in touch with you to complete our due diligence process.
  • August 30th: The deadline for your charity to have secured your pledges via the Big Give’s portal.
  • October 9th: Offers of funding sent out!
  • December 3rd – 10th (midday): Campaign

To read more about our eligibility criteria, click here.

Our Support

If that hasn't enticed you enough to join our charity network, here's an insight into what our charities gain access to when they participate in our campaign:

  • Workshops on how to run a successful fundraising campaign, including topics such as how to formulate your campaign messaging and how to use social media effectively. Our Get Campaign Ready Event is known as a key highlight for our charity partners!
  • One-to-one support on any aspect of the campaign
  • Connections with other charities working with children and young people across London
  • Raised profile and visibility through broader campaigns, events and other activities to raise awareness of the issues around child poverty and drive traffic to the charities