How You Can Help


Disadvantaged children in London are suffering horrendous living conditions, hunger, abuse and neglect during the Covid-19 crisis

Our CHAMPIONS FOR CHILDREN programme is helping the most disadvantaged and vulnerable children in London to recover from this pandemic.

We need your help to achieve this. 

Please become a CHAMPION FOR CHILDREN by joining our community of donors. Together we can stop this pandemic from ruining a child’s life.


(by clicking on this image below)

We are funding 94 brilliant charities that are supporting 100,000 children across London. These projects are providing loving care, hot meals, fun activities, recreation, mentoring and many more brilliant activities and opportunities that are helping children to cope with poverty and to make the most of their education.

We value all support for our work and because our trustees cover all of our overheads 100% of your donation goes directly to the projects we fund in our campaigns (as listed below). 

For companies and philanthropists: We would welcome the opportunity to explain how we work to make your donations go at least four and a half times further as well as to introduce you to some of the truly inspiring projects that we support.

Please call or email our Chief Executive, Laurence Guinness who would love to meet you to discuss how we can work together to help support even more disadvantaged children across London.

Tel:  07507 880 109  Email:

This short video from Professor Green provides a moving insight into how poverty affects the lives of children and young people living in London.

If you want to make a donation to directly support our work please click below:


Fundraising Campaigns and Events


The Summer Give is a themed online matched giving fundraising campaign that raises funds to cover the costs of providing children and young people with much needed support during the long summer holidays. 

Many disadvantaged children dread the long summer holidays as they often go hungry, are out on the streets and are exposed to violence or worse. The projects we work with provide safe and fun activites, meals and emotional support to help ensure children can return to school ready to learn having had relief from the chronic stress that poverty can cause. 

The Summer Give 2019 raised £852,000 for 42 projects supporting 11,316 children and young people. 

UKSA raised over £15,000 through our Summer Give 2019 to provide 36 disadvantaged children from London the chance to experience an adventure holiday to the Isle of Wight during their summer holidays. The above film documents their project.


“The Childhood Trust meant that I spent time on a holiday with my 5 brothers and sisters for the first time since we were all in care, so now I am not alone and feel I can achieve something.” Susan, aged 15

The Childhood Trust's  Christmas Challenge with The Big Give

The Christmas Give  raises funds for charity projects that meet the needs of local children for practical, emotional or inspirational support. The projects may be short interventions or last the whole year.     

What matters most to us is that there is proven need and that the project is effective in meeting children's needs. We also require that all our projects can demonstrate their impact and that they report to us regularly on their work. 

The Christmas Give 2020 ran from the 1st December until the 8th December 2020. During this time all donations made via our platform partner site, were doubled, upto the value of matched funds available, through a combination of our Champion Fund and the charity partner's own major donors and trustees who have already pledged their support.

The campaign raised £3m for 85 charities.

The Childhood Trust has opened our eyes to digital fundraising. We were delighted to receive online donations from new people who we’d never have reached without their support and encouragement David Chernaik, Chief Executive, Apollo Music Trust

You can read about our research documenting the challenges faced by disadvantaged children in this Newsweek article;

The BIG DINNER campaign -Alleviating child food poverty

It is estimated that each day 82,000 children in London are not getting enough to eat. Some have been neglected or even abused but the majority of children affected by food poverty are living in families where there isn’t enough income to consistently provide meals for everyone, leaving children hungry and without enough to eat.

Greater London Authority research (2013) has revealed the following statistics about food poverty in London:

•             9% of children living in poverty say they sometimes or often go to bed hungry.

•             For 1 in 10 children, school lunch is their biggest meal of the day.

•             1 in 5 parents have cut back on the amount of food they buy or have skipped  meals so that their children can eat.

•             1 in 12 parents say their children have had to skip meals because there was   not enough food to eat.

London has the highest child poverty ratio in England with over 700,000 or 37% of children living in poverty and an estimated 140,000 children living in severe poverty.

Our vision is a society where no child's life is ruined by food poverty.

Our mission is to bring together philanthropists, foundations, companies and the public via the BIG DINNER, a new campaign to provide food and nutritious meals to 7000 of London's most disadvantaged children. By coming together to solve a pernicious problem, donors can substantially improve the lives and life chances of children from the poorest families.  The campaign will reach children throughout London, providing hot nutritious meals to those who are most in need.

The match funding campaign, run in partnership with The Big Give, will generate funds for front-line charities engaged in providing meals and food parcels for disadvantaged children.

The Big Dinner matched fundraising campaign launched on Wed 10th April 2019 and raised £256,000 to provide nutritious meals for over 5000 children via 9 projects.

Children queuing for hot meals at a project in central London.

A group of fledgling child activists made this short film to support our Big Dinner Campaign: