Accurate monitoring and evaluation ensures that the projects we fund are
continually meeting the needs of disadvantaged children as effectively as possible.
Our work is independently monitored by Dr Joanna Ziff, an expert in utilising the
Operational Research methodology. We are committed to continually developing
our reporting procedures so that we can more accurately capture the impact of our
funding and better serve the needs of the children who benefit from our work.

Christmas Challenge 2019 

In July 2020, we requested an update on the 72 projects funded by our Christmas Challenge 2019. Please see the results of these updates below....



Key performance indicators: outputs & outcomes (12 months to June 2019)

£3.03m  Raised for charitable projects via the Christmas Challenge, Big Dinner and Summer Give campaigns. An increase of 19% compared to 2018/19 (£2.55m raised 2017-18)

£4.41  Raised on average for every £1 invested by The Childhood Trust via matched funding  campaigns.

93,733  Children engaged by the projects funded by the Charity. An increase of 6.5%  (87,973 children engaged compared to 2017-18. (Includes projected data from the Big Dinner campaign (9 projects funded) 

115 Projects delivered by the Charity’s campaign partners. An increase of 10% compared to 2017/18 (105 projects)

£187,534  Value of volunteers and pro-bono services provided to The Childhood Trust during the  year. An increase of 165% compared to 2017/18 (£70,661)

100%  Charites that say they would repeat participation in the Charity’s match-fundraising  campaigns.

10,500  Visitors to the Charity’s Bedrooms of London exhibition



£2.55m - Raised for charitable projects via the Christmas Challenge and  Summer Give campaigns. An increase of 17% compared to 2016/17 (£2.17M).

£4.69  - Raised for frontline support for children for every £1 invested by the Childhood Trust via our matched funding campaigns.

87,973 - Children (aged 4-18) engaged by the projects we've funded. An increase of 155% compared to 2016/17 (31,271 Children).

105 - Projects delivered across London. An increase of 18% compared to 2016/17 (89 projects).

£79,661 - Value of volunteers and pro-bono services provided to The Childhood Trust during the year.


The following is an extract of the impact and outputs generated from the 56 projects funded by The Childhood Trust's Christmas Challenge 2017 grant-making round that funded support for 69,991 children and young people living in London during 2018:

% of Projects delivering by output or outcome

We monitor and evaluate our projects across three themes relevant to our theory of change model. These are meeting children's: PRACTICAL NEEDS, EMOTIONAL NEEDS and INSPIRING CHILDREN. 

Meeting children’s PRACTICAL needs

Through our Christmas Challenge 2017, the Childhood Trust supported projects that ensured children have access to the basic necessities, enabling them to develop and flourish in school. These projects make children’s lives better in practical ways.

The projects provide:

  • Meals outside school times i.e. breakfast clubs, holiday meal programmes with emphasis on healthy eating
  • Basics such as clothing, furniture, medicine & books
  • Literacy and numeracy mentoring, specialist educational support and other extra-curricular
  • Parental training and support

The support I received from Jane (literacy tutor) 10 years ago was life-changing! It really helped me come out of my shell.”  Jolie, 20 years old, First year of BSc in Computer Science

The impact:

  • Improved economic wellbeing
  • Improved literacy & numeracy
  • Improved behaviour, attendance & engagement at school
  • Improved confidence

Meeting children’s EMOTIONAL needs

We support projects that help break the cycle of poverty by promoting the emotional well-being of vulnerable children and help improve their life and future opportunities. Emotional support helps children deal with the damaging effects of stress caused by poverty, with the trauma of loss and abuse, while at the same time protecting them from gang involvement and other dangerous activities.

The projects provide:

  • Mentoring, academic and life skills support
  • Community   based   and   In-School   Therapeutic   Services   such   as   psychotherapy,   art psychotherapy, speech and language therapy and other counselling services
  • Support and refuge accommodation to victims of domestic abuse
  • Diversionary activities for those at risk of gang involvement, use of drugs or anti-social behaviour
  • Out of School play based activities that help children make friends, socialise, have fun in a safe environment, while at the same time helping bring parents closer to their children

The impact:

  •  Improved emotional wellbeing & self-confidence
  •  Improved peer relationships
  • Improved behaviours and attitudes
  • Improved parent-child relationships
  • Recovery from the emotional trauma of loss, domestic & sexual abuse

"Before coming to refuge with my mom, I felt a little nervous but when I got here I liked it because I felt safe. Eazmin (family support worker) told me that I should not worry anymore and plus I knew that my dad will not find me here. Eazmin noticed I was sad and asked me if I was okay. I started crying and told Eazmin that I miss my dad. She told me that this feeling is okay and that I can always love my dad. I felt happy that I was told that I am allowed to feel like this.”

9 years old, Victim of domestic abuse


To view the outputs and impacts campaigns please use these links:

SUMMER GIVE 2019 campaign please click here

SUMMER GIVE 2018 campaign please click here