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In April 2020, The Childhood Trust launched our first ever Champions for Children matched-funding campaign to support vulnerable children and young people affected by the coronavirus crisis. We re-purposed our annual Summer Give campaign to provide unrestricted funding to charities delivering critical services to children and young people across the capital.


The Campaign

How does it work?

  • The Childhood Trust's campaigns are run in partnership with The Big Give.
  • Funds raised during Campaign Week (8th -15th June) are matched from two different pots: pledge donors and The Childhood Trust.
  • Pledge donors can be any supporter in the charity's network (individuals or organisations such as corporate partners or trusts/foundations).
  • As part of the application process, charities will need to recruit pledge donors to support the campaign.
  • Donations during the campaign are first matched by pledge donors and then by The Childhood Trust.

What support do charities receive through the campaign?

  • The Childhood Trust will run a workshop in the week of 4th May on how to run a successful fundraising campaign, including topics such as how to formulate your campaign messaging and how to use social media effectively.
  • We offer one-to-one advice and support to all of the charities participating in the campaign.
  • We send regular communications to our charity partners with funding opportunities, tools and resources, and relevant opportunities and services offered by our community.
  • We offer our charity partners a raised profile and visibility through broader campaigns, events, and activities to raise awareness of child poverty.
Important Information


Champions for Children is open for applications from all charities that meet the following criteria:

  • Charities working with vulnerable children and young people based in London
  • Charities with at least one set of accounts showing on the Charity Commission
  • Charities with over £25,000 income as per their last financial accounts
  • Total funds to be raised in the campaign must be between £4,000 and £100,000
Important Information

Key Dates

  • Applications open: 1st February 2021
  • Applications close: 5th March
  • Deadline for pledges: 2nd April
  • Campaigns start: end of April
  • Campaign workshop: week beginning 4th May
  • Campaign week: 8th-15th June
  • Deadline for gathering pledges: 9th July

How to apply

If you wish to apply, the first stage is to register with the Big Give. The Big Give will then get in touch when applications open on 1st February with instructions on how to apply via their platform. If you have already registered on the Big Give site, you just need to sit back and wait for that instructions email. If you have any questions about the Big Give platform, please email the Big Give directly on