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In response to the COVID-19 pandemic, The Childhood Trust launched its Champions for Children matched-funding campaign in 2020 to support vulnerable children and young people living in poverty across London. Due to its success, The Childhood Trust repeated the campaign in 2021 and it will run again for one week from the 14th -21st of June 2022.

The campaign will raise unrestricted funds for charities delivering projects across London. To be eligible, charities must be:

  • Working with children and young people living in Poverty in London.
  • A UK-registered charity with at least one year of filed accounts and an annual income of at least £25,000 (as per last filed accounts).
  • Registered on (free to register).
  • Able to raise total campaign funds between £4,000 and £100,000.


How we support charities

Participating in the Campaign

Charities who participate in our campaigns receive:

  • Workshops on how to run a successful fundraising campaign, including topics such as how to formulate your campaign messaging and how to use social media effectively
  • One-to-one support on any aspect of the campaign
  • Connections with other charities working with children and young people across London
  • Raised profile and visibility through broader campaigns, events and other activities to raise awareness of the issues around child poverty and drive traffic to the charities