Posted on May 27th 2025 by Millie Barrow
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Let the countdown begin!

The countdown is officially on, in just one week our Champions for Children campaign returns, and we couldn't be more excited.

This year, we’re proudly pledging over £1 million in matched funding to support 86 charities in London. The goal is for our charity partners to raise over £4.2 million collectively. These funds will reach more than 170,000 children in London, helping to ensure they have a happy, healthy, and safe childhood.

Getting Campaign Ready

To kick off this summer’s effort, we recently brought together our charity partners for our Get Campaign Ready event. It was a day filled with insights, inspiration, and shared purpose.

We were thrilled to welcome back a panel of returning partners from Jamie’s Farm, the Baytree Centre, and WAC arts — who generously shared their tried-and-tested tips for running a successful campaign. Their reflections offered invaluable guidance on building momentum, engaging supporters, and staying focused under pressure.

We then had an interactive and engaging fundraising workshop run by Anthony Hayman, Director of Fundraising at Bloomsbury Football. The takeaway? Success is fuelled by people, passion, and perseverance.

What’s next? Save the date!

From 3rd to 17th June, our 86 charity partners will be working tirelessly to fundraise, raise awareness, and drive change. With our pledged £1 million in matched funding, every donation they receive during the campaign will be doubled, making each donation go twice as far.

Across our social media channels, we’ll be celebrating, spotlighting, and cheering on our partners every step of the way, and we hope you’ll join us in amplifying their incredible work.

Save the date, stay tuned, and get ready to help us champion these charities as they work to make this summer brighter for over 170,000 children in London.

Check out our charity partners

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