Posted on May 27th 2025 by Millie Barrow
Tagged:

Let the countdown begin!

The countdown is officially on, in just one week our Champions for Children campaign returns, and we couldn't be more excited.

This year, we’re proudly pledging over £1 million in matched funding to support 86 charities in London. The goal is for our charity partners to raise over £4.2 million collectively. These funds will reach more than 170,000 children in London, helping to ensure they have a happy, healthy, and safe childhood.

Getting Campaign Ready

To kick off this summer’s effort, we recently brought together our charity partners for our Get Campaign Ready event. It was a day filled with insights, inspiration, and shared purpose.

We were thrilled to welcome back a panel of returning partners from Jamie’s Farm, the Baytree Centre, and WAC arts — who generously shared their tried-and-tested tips for running a successful campaign. Their reflections offered invaluable guidance on building momentum, engaging supporters, and staying focused under pressure.

We then had an interactive and engaging fundraising workshop run by Anthony Hayman, Director of Fundraising at Bloomsbury Football. The takeaway? Success is fuelled by people, passion, and perseverance.

What’s next? Save the date!

From 3rd to 17th June, our 86 charity partners will be working tirelessly to fundraise, raise awareness, and drive change. With our pledged £1 million in matched funding, every donation they receive during the campaign will be doubled, making each donation go twice as far.

Across our social media channels, we’ll be celebrating, spotlighting, and cheering on our partners every step of the way, and we hope you’ll join us in amplifying their incredible work.

Save the date, stay tuned, and get ready to help us champion these charities as they work to make this summer brighter for over 170,000 children in London.

Check out our charity partners

Other News

Thanks to the Westminster Foundation

The Westminster Foundation teams up with The Childhood Trust to help London children through the cost-of-living crisis   We are grateful to the Duke of Westminster and the Westminster Foundation...

See Post
The Christmas Challenge 2016 raises £1.4m

Thank you so much to everyone who donated, shared and got involved. A very special thank you to all our charity partners who really went all out to ensure the campaign was a huge success. Over the...

See Post
Our CE on BBC Radio: Why Family Hubs Aren’t Reaching Everyone

Did you catch our Chief Executive, Josephine McCartney, on BBC Radio London last week? Josephine joined the conversation about the government’s new £500 million investment into Family Hubs, a plan...

See Post